Norman Lamb has given his backing to a British Heart Foundation (BHF) poster campaign urging people over 50 to be physically active for the sake of their health.
"This is a fun campaign with an important message. Getting fit doesn't have to mean sweating it out at an expensive gym - we can get our 30 a Day in all sorts of free and every-day ways. Things like vacuum cleaning or walking to the local shops are great ways to fit exercise in to our busy daily lives."
"Thirty minutes of physical activity each day goes a long way towards maintaining a healthy, independent later life."
A YouGov poll for the BHF's campaign shows that people give a range of explanations for their inactivity. Money was the top reason, with more than one in three people in the UK saying they would do more exercise if activities were cheaper. At present just 30% of people over 50 in the UK get their 30 a Day.
The survey also found 37% of people asked in the East of England would be more physically active if they had more time.
